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Close range marketing, commonly referred to as CRM, is a form of proximity marketing.Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.
Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of Bluetooth-based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server.
Bluetooth beacons use Bluetooth Low Energy proximity sensing to transmit a universally unique identifier [1] picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, [ 2 ] track customers, or trigger a location-based action on the device such as a ...
Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
In game theory and economics, a mechanism is called incentive-compatible (IC) [1]: 415 if every participant can achieve their own best outcome by reporting their true preferences. [ 1 ] : 225 [ 2 ] For example, there is incentive compatibility if high-risk clients are better off in identifying themselves as high-risk to insurance firms , who ...
According to the theory of attraction, proximity is rewarding. An example could be the likelihood that the cost of living and working nearby would be less. [ 4 ] People like those they are attracted to because they perceive that the other person offers desirable traits.
For example, with a simple voice command — yes, that's the "smart" part; these speakers respond to your voice! — you can get a weather report, adjust the thermostat, turn lights on (or off ...
TLM: sensor and administrative data from the beacon itself is communicated through telemetry. Currently, examples include the beacon's battery level and its temperature. Advantages: Can also send out URL, which removes the necessity of installed App, and Telemetry information; Open format and flexibility; Integration with Google Products.