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  2. Business Motivation Model - Wikipedia

    en.wikipedia.org/wiki/Business_Motivation_Model

    The Business Motivation Model (BMM) in enterprise architecture provides a scheme and structure for developing, communicating, and managing business plans in an organized manner. [1] Specifically, the Business Motivation Model does all the following: identifies factors that motivate the establishing of business plans; identifies and defines the ...

  3. Porter's four corners model - Wikipedia

    en.wikipedia.org/wiki/Porter's_Four_Corners_Model

    Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.

  4. Marketing exposure - Wikipedia

    en.wikipedia.org/wiki/Marketing_exposure

    Marketing exposure is a major part that determines a company's success in their market. Although it is never directly identified or defined, it crucial for helping a company progress, creating competition for other companies, making the company more credible with consumers, and overall benefit both the company while satisfying consumers. [2]

  5. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    This model suggests that customers buy products or services from an organization to have access to its unique knowledge. The advantage is static, rather than dynamic, because the purchase is a one-time event. The unlimited resources model utilizes competitors by practicing a differentiation strategy. An organization with greater resources can ...

  6. Ansoff matrix - Wikipedia

    en.wikipedia.org/wiki/Ansoff_matrix

    Increasing marketing and promotion efforts to attract new customers. Acquiring competitors to increase market share. Improving product quality to encourage repeat purchase. Market penetration is generally considered the least risky of the four options, as it leverages the company's established strengths and market knowledge. [4]

  7. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...

  8. Maximum downside exposure - Wikipedia

    en.wikipedia.org/wiki/Maximum_Downside_Exposure

    In financial investment, the maximum downside exposure (MDE) values the maximum downside to an investment portfolio. In other words, it states the most that the portfolio could lose in the event of a catastrophe. As such, MDE obviates the need to worry about the market's unpredictable swings as it virtually "eliminates" downside surprises.

  9. Brownian model of financial markets - Wikipedia

    en.wikipedia.org/wiki/Brownian_model_of...

    The Brownian motion models for financial markets are based on the work of Robert C. Merton and Paul A. Samuelson, as extensions to the one-period market models of Harold Markowitz and William F. Sharpe, and are concerned with defining the concepts of financial assets and markets, portfolios, gains and wealth in terms of continuous-time stochastic processes.