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  2. Bud Light boycott - Wikipedia

    en.wikipedia.org/wiki/Bud_Light_boycott

    In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]

  3. Bud Light controversy spills over to NFL Draft. Will Kansas ...

    www.aol.com/news/bud-light-controversy-spills...

    Earlier this month an angry, lathered-up Kid Rock wearing a MAGA hat destroyed cases of Bud Light by shooting them with a rifle, firing up controversy over the brand’s affiliation with ...

  4. Bud Light had a year it wants to forget. What happens next? - AOL

    www.aol.com/bud-light-had-wants-forget-120025743...

    In its most recent earnings report, the company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, for Bud Light. And sales to retailers declined ...

  5. Anti-trans backlash against Bud Light has executives on the ...

    www.aol.com/news/anti-trans-backlash-against-bud...

    The move follows weeks of controversy, including a video of Kid Rock shooting cases of Bud Light and calls for a boycott backed by conservative figures including Florida Gov. Ron DeSantis. Here ...

  6. Political pressure on Bud Light eases as Donald Trump offers ...

    www.aol.com/finance/political-pressure-bud-light...

    A year of controversy. This week's news may mean Bud Light's era of controversy is coming to an end after a campaign to promote last year's NCAA's March Madness basketball championship featured ...

  7. ‘There’s No Game Plan’: Bud Light Sales Collapse amid ...

    www.aol.com/news/no-game-plan-bud-light...

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  8. Bud Light is 'at the end of the tunnel' of controversy ... - AOL

    www.aol.com/finance/bud-light-end-tunnel...

    "Bud Light will permanently lose about 15-20% of its volume, after which declines will resume at about the average rate of the prior 10 years," Ottenstein wrote in a note on Wednesday.

  9. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    "The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...