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A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices.
Starting in 2014 under Scott's direction, Moschino Cheap and Chic was consolidated into a new women's line—"Boutique Moschino"—established to target a wider array of customers, with a price-point about 40 percent lower than Moschino's mainline. [20] Madonna in Moschino for her Rebel Heart Tour [21]
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In 1988, he launched a less expensive Cheap and Chic line. Moschino's designs were very innovative and unusual such as quilted black denim miniskirt with plastic fried eggs decorating the hemline, quilted jacket decorated with bottle tops, plug-socket drop earrings, and bodices made out of safety pins.
The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, [2] and headquartered in Manhattan, is a not-for-profit trade association comprising a membership of over 450 American fashion and accessory designers.
A H&M store in Downtown Montreal. Fast fashion brands produce pieces to get the newest style on the market as soon as possible. [16] They emphasize optimizing certain aspects of the supply chain for the trends to be designed and manufactured quickly and inexpensively and allow the mainstream consumer to buy current clothing styles at a lower price.
In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now" [1] due to overproduction flooding the market with cheap synthetic clothing. Common items included mini skirts , bell-bottoms popularized by hippies , vintage clothing from the 1950s and earlier , and the androgynous glam rock and disco styles that introduced ...