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Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. [ 1 ] [ 2 ] The brand is marketed worldwide by Unilever [ 3 ] and licensed since 2003 [ 4 ] [ 5 ] to Church & Dwight for the North American market.
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Close-Up: marketed by Unilever, [12] it was launched in 1967 and was the first gel toothpaste in the world. [13] Colgate: marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873. [14]
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It works, too — according to a clinical 30-day study, participants noticed a 3 shade difference in their teeth, with maximum results reaching up to 6 shades. The before and after photos really ...
Shoppers can’t stand when toothpaste, deodorant and other items are locked up behind glass display cabinets at stores. Walgreens admits locking up shampoo and toothpaste hurts sales. But it’s ...
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