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Cloud marketing is the process of an organization's efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every end-user. [1] It aims to use advertising methods to give tailor-made adverts to customers based on their browsing history or interests via online applications ...
The NIST's definition of cloud computing describes IaaS as "where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, and deployed applications; and possibly ...
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Colocation web hosting service – Similar to the dedicated web hosting service, but the user owns the colo server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful and expensive type of web hosting service.
SoftLayer Technologies, Inc. (now IBM Cloud) was a dedicated server, managed hosting, and cloud computing provider, founded in 2005 and acquired by IBM in 2013. SoftLayer initially specialized in hosting workloads for gaming companies and startups, but shifted focus to enterprise workloads after its acquisition.
Platform as a service (PaaS) or application platform as a service (aPaaS) or platform-based service is a cloud computing service model where users provision, instantiate, run and manage a modular bundle of a computing platform and applications, without the complexity of building and maintaining the infrastructure associated with developing and launching application(s), and to allow developers ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
OVH, legally OVH Groupe SA, is a French cloud computing company which offers VPS, dedicated servers, and other web services. As of 2016 OVH owned the world's largest data center in surface area. [3] As of 2019, it was the largest hosting provider in Europe, [4] [5] and the third largest in the world based on physical servers. [6]