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Membership in United Way and use of the United Way brand is overseen by the United Way Worldwide umbrella organization. United Way Worldwide is not a top-down organization that has ownership of local United Ways. [9] Instead, each local United Way is run as independently and incorporated separately as a 501(c)(3) organization. [7]
A brand is more than just a logo or a name; it is the way people perceive your business. It is the feeling or idea that comes to mind when customers think about your product or service.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
Community Chests, commonly referred to as community trusts, community foundations and united way organizations, are endowment funds pooled from a community for the purpose of charitable giving. [1] The first Community Chest, "Community Fund", was founded in 1913 in Cleveland , Ohio , by the Federation for Charity and Philanthropy. [ 2 ]
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The United Way of Metropolitan Chicago is a 501(c)(3) non-profit organization and a branch of the United Way of America.The United Way of Metropolitan Chicago serves the city of Chicago and its surrounding suburbs, allocating funding to other charitable organizations, especially those that provide needed healthcare, education, and income services.
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Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."