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Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
The nature of media dependence on societal systems varies across political, economic, and cultural system. The relationship between the media and the audience: This relationship is the key variable in this theory because it affects how people might use a mass medium. This relationship also varies across media systems.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: Where Old and New Media Collide. [2] It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power struggle over the distribution and control of content. [3]
In the Netherlands, media studies is split into several academic courses, such as (applied) communication sciences, communication and information sciences, communication and media, media and culture or theater, and film and television sciences. While communication sciences focuses on the way people communicate, be it mediated or unmediated ...
In his book The Commercialization of American Culture, Matthew P. McAllister says that "a well-developed media system, informing and teaching its citizens, helps democracy move toward its ideal state". [1] In 1997, J. R. Finnegan Jr. and K. Viswanath identified three main effects or functions of mass media:
Global village describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was coined by Canadian media theorist Marshall McLuhan in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964). [1]