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Holden is the Australian subsidiary of the automobile manufacturer General Motors (GM). [1] Since Holden's inception as a marque in 1948, the vast majority of its vehicles have been marketed with a nameplate, for example, the Holden Kingswood and Holden Commodore, with "Kingswood" and "Commodore" representative of this.
In late 2015, Holden announced that the Astra and second-generation Cruze will be sold alongside each other. [23] In January 2017 it was revealed that both the Astra and Cruze would be sold together under the Astra nameplate, with Holden taking only the hatch variant of the Opel Astra as the "new Astra hatch," and the second-generation Cruze ...
Holden, officially GM Holden Ltd was the Australian subsidiary of General Motors (GM), the world’s second largest automaker. [1] Holden vehicles, in addition to nameplate, are designated by a series code. For example, the 1971–1974 Holden Kingswood has been assigned the series code "HQ", and the 2002–2004 Holden Commodore, "VY". Often ...
The 1998 Holden Astra continued Holden's trend of sourcing its mid-size and smaller model lines from Opel in Europe. The UAAI badge-engineered cars first introduced in 1989 sold in far fewer numbers than anticipated, but the Holden Commodore, Toyota Camry, and Corolla were all successful when sold under their original nameplates. [129]
The Astra was sold as a Holden first in New Zealand in 1995, and then in Australia in 1996. The first models were imported from the UK, then later from Belgium. The Holden Astra nameplate had originally been placed on a rebadged Nissan Pulsar, first sold in Australia in 1984.
Holden vehicles, in addition to nameplate, are designated by a series code. For example, the 1971–1974 Holden Kingswood has been assigned the series code "HQ", and the 2002–2004 Holden Commodore, "VY". Often these series codes are not arbitrary. In the case of the VY above, the "V" stands for the GM V platform that underpins it.
Between 2017 and 2019, the Astra nameplate was also used for the Holden version of the Cruze sedan. [3] [4] After Opel was sold by General Motors to PSA Group, the Astra K continued to be produced under license until it was replaced by the Astra L. The Astra L was released after the merger of the company to form Stellantis. [5] [6] [7]
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.