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The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.
Typically the position of a company's product, product line, or brand is displayed relative to their competition. [1] Perceptual maps , also known as market maps , usually have two dimensions but can be multi-dimensional or use multiple colours to add an extra variable.
A point of difference is a factor of products or services that establishes differentiation.Differentiation is the way in which the goods or services of a company differ from its competitors.
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1] The concept draws from two main theoretical foundations: marketing theory and self-presentation ...
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
In contemporary operation, PowerPoint is used to create a file (called a "presentation" or "deck") containing a sequence of pages (called "slides" in the app) which usually have a consistent style (from template masters), and which may contain information imported from other apps or created in PowerPoint, including text, bullet lists, tables ...
A presentation program analogous to Microsoft PowerPoint or Apple Keynote. Impress could export presentations to Adobe Flash (SWF) files, allowing them to be played on any computer with a Flash player installed. Presentation templates were available on the OpenOffice.org website. [77] [78] Draw
WordPerfect (WP) is a word processing application, now owned by Alludo, [3] with a long history on multiple personal computer platforms. At the height of its popularity in the 1980s and early 1990s, it was the market leader of word processors, displacing the prior market leader WordStar.