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Edward Anton Maria Asselbergs (1927–1996) was a Dutch-Canadian food chemist famous for inventing the modern process of producing instant mashed potato flakes.. He was raised in the Netherlands where he received his undergraduate degree, but fled to Canada with his family during the second World War.
Flake-form instant mashed potatoes date back at least to 1954, when two United States Department of Agriculture researchers were issued a patent for "Drum drying of cooked mashed potatoes" (U.S. Patent 2,759,832), which describes the end product specifically being "as a thin sheet or flake".
However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.
The potato processing industry or potato processing market refers to the sector involved in transforming potatoes into various food products and by-products through different manufacturing processes. This industry plays a crucial role in meeting the global demand for potato-based foods, such as potato chips , french fries , mashed potatoes ...
The potato is a starchy tuber that has been grown and eaten for more than 8,000 years. In the 16th century, Spanish explorers in the Americas found Peruvians cultivating potatoes and introduced them to Europe. The potato, an easily grown source of carbohydrates, proteins and vitamin C, spread to many other areas and became a staple food of
The new packaging features the Walkers logo in the middle of each packet rather than centre-top, alongside a new series of illustrations which are laid out in the shape of a Union Jack flag, and feature icons and landmarks such as London's Big Ben and red telephone boxes, and Liverpool's Liver Building.
The potato masher consists of an upright or sideways handle connected to a mashing head. [4] The head is most often a large-gauge wire in a rounded zig-zag shape, or a plate with holes or slits. The term 'potato masher' first appeared in the diaries of keen potato breeder Lord Timothy George II of Cornwall, in 1813.
Pain poolish—a type of fermentation starter for bread Nuruk, a fermentation starter for alcoholic beverages. A fermentation starter (called simply starter within the corresponding context, sometimes called a mother [1]) is a preparation to assist the beginning of the fermentation process in preparation of various foods and alcoholic drinks.