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Panama was an online advertising platform created by Yahoo!, launched on 5 February 2007. [12] Panama was Yahoo's effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing business then dominated by Google, which is now also dominated by Google. Customers with accounts already on Yahoo! were transferred ...
Yahoo Search BOSS (Build your Own Search Service) was a Yahoo! Developer Network initiative to provide an open search web services platform. [1] Yahoo discontinued BOSS JSON Search API, BOSS Placefinder API, BOSS Placespotter API and as well BOSS Hosted Search, on March 31, 2016. [2] Yahoo BOSS is succeeded by Yahoo Partner Ads (YPA). [3]
Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
Yahoo! Query Language ( YQL ) is an SQL -like query language created by Yahoo! as part of their Developer Network . YQL is designed to retrieve and manipulate data from APIs through a single Web interface, thus allowing mashups that enable developers to create their own applications [ 1 ] using Yahoo!
BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media , [ 1 ] the parent company of Yahoo, in favor of Verizon Media Video SSP [ 2 ] (re-brand of AOL's One Video Platform) after the company merged. [ 3 ]
DMP Pixel Manager REST API(TM) 2.0.0 [ Base URL: /dtm-api ] https://dmp-tagapi.advertising.aol.com/dtm-api/swagger.json
Yahoo offers a multi-lingual interface available in over 20 languages: Yahoo International. Yahoo! Japan is a separate entity, controlled by SoftBank. [1] Yahoo!Xtra, launched in 2007 in New Zealand is owned by Yahoo!7, a joint venture between Yahoo! and the Seven Network.
The Yahoo! Publisher Network (abbreviated YPN) was an advertising network launched on August 2, 2005, by Yahoo! and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertising as well as various tools and services to assist publishers in building and improving their ...