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Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) [1]: 7 is an American lecturer known for founding est (offered from 1971 to 1984). [1]: 14 [2] In 1985, he replaced the est Training with a newly designed program, the Forum. [3]
In 1985, Erhard modified est to be gentler and more business oriented and renamed it the Landmark Forum. In 1991, he sold the company and its concepts to some of his employees, who incorporated it as Landmark Education Corporation, which was restructured into Landmark Education LLC in 2003, and then renamed Landmark Worldwide LLC in 2013.
Also, the Landmark Forum, a program created by Erhard's former employees after purchasing his intellectual property, has had an influence on popular culture. Some of these works have taken a comedic tack, parodying Erhard and satirizing the methodology used in these courses. Both est and The Forum have been depicted more often in film and ...
It was replaced by a gentler course called "The Forum," which began in January 1985. "est, Inc." evolved into "est, an Educational Corporation," and eventually into Werner Erhard and Associates. In 1991 the business was sold to the employees who formed a new company called Landmark Education with Erhard's brother, Harry Rosenberg, becoming the ...
Initially WE&A marketed and staged est training (in the form of the est seminars and workshops), but in 1984 the est training was replaced by WE&A with a briefer, a less authoritarian and more marketable program based on Werner Erhard's teachings and called The Forum. [3] [4] In 1991 Erhard sold the assets of WE&A to a group of employees, who ...
In 1985, Werner Erhard and Associates repackaged the course as "The Forum", a seminar focused on "goal-oriented breakthroughs". [3] By 1988, approximately one million people had taken some form of the trainings. [3] In the early 1990s Erhard faced family problems, as well as tax problems that were eventually resolved in his favor.
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Werner Erhard and Associates repackaged the course as "The Forum", a seminar focused on "goal-oriented breakthroughs". [5] By 1988, approximately one million people had taken some form of the trainings. [5] A group of his associates formed the company Landmark Education in 1991. [10] In 2013 they renamed it Landmark Worldwide LLC. [11]