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logos λόγος: reason, explanation, word, argument. Also, the ordering principle in the kosmos. logos spermatikos λόγος σπερματικός: the generative principle of the Universe which creates and takes back all things.
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
For Plato, every logos was either true or false and in a logos, names included rhema which denotes actions and onoma a mark set on those who do the actions. [3] Aristotle identified three components as central to the proposition: onoma, rhema and logos. These terms are translated differently depending on the context of the discussion—grammar ...
Scholars of classical Western rhetoric have divided figures of speech into two main categories: schemes and tropes. Schemes (from the Greek schēma, 'form or shape') are figures of speech that change the ordinary or expected pattern of words. For example, the phrase, "John, my best friend" uses the scheme known as apposition.
In rhetoric, zeugma (/ ˈ zj uː ɡ m ə / ⓘ; from the Ancient Greek ζεῦγμα, zeûgma, lit. "a yoking together" [1]) and syllepsis (/ s ɪ ˈ l ɛ p s ɪ s /; from the Ancient Greek σύλληψις, súllēpsis, lit. "a taking together" [2]) are figures of speech in which a single phrase or word joins different parts of a sentence. [3]
A common feature of rhetoric in the grand style is the use of a repeated pattern, often emphasizing a word or phrase; this can be in the form of anaphora (Greek for 'carrying back') whereby the beginning of a series of clauses are repeated: