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The Dove Campaign was one of the first campaigns considered as going "viral", a relatively new phenomenon in 2004. [24] Ad Age ranked the campaign No. 1 in a list of the "Top Ad Campaigns of the 21st Century". [6] Evolution won two Cannes Lions Grand Prix awards. [2]
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
In 2004, the agency launched the Dove Campaign for Real Beauty, a marketing campaign that focused on redefining society's pre-set definitions of "beauty". [122] [123] A short film called Sketches earned over 114 million views online and Business Insider named it the most viral ad of all time in 2013. [124] [125]
Dove's 'Real Beauty' campaign delivers a powerful new video showing how directly little girls' attitudes about their bodies come from their mothers. When asked about their favorite and least ...
The advertisements joke that the deodorant "boosts your WIFI signal", "rhymes with orange" and was "first used by Cleopatra".
Dove, a beauty brand known for its 20-year marketing campaign around showcasing “real bodies,” has taken the initiative a step forward in the age of AI. Dove, a beauty brand known for its 20 ...
On Mashable, an article about the campaign was shared more than 500,000 times in 24 hours. [2] The video was among BuzzFeed's top 10 items on April 18. [2] According to AdAge, the campaign generated just under 30 million views and 660,000 Facebook shares during its first ten days. [9]
INSIDE EDITION -- In honor of Father's Day, Dove just released a new commercial featuring videos of men at the exact moment they find out that they're going to be dads. It is sure to melt your heart.