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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The process of IMC through communication-based marketing goes through a sequential three stage process. Organizations begin with choosing an effective mixture of communication methods; then, the marketing methods are selected; thereafter, the best of each element is fused and integrated together which thence is channeled from the organization ...

  3. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Here, the source serves as the initiator in the communication process. On the other hand, the receiver is the person or group of persons at the other end of the communication process. The receiver according to Berlo (1961) is the target of communication, where he/she listens when the source communicates (verbally or nonverbally).

  4. Strategic communication - Wikipedia

    en.wikipedia.org/wiki/Strategic_communication

    Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing the facilitation of advanced planning or communicating over long distances, usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non ...

  5. Internal communications - Wikipedia

    en.wikipedia.org/wiki/Internal_communications

    Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills ...

  6. Change management - Wikipedia

    en.wikipedia.org/wiki/Change_management

    The objectives, content, and process of change should all be specified as part of a change management plan. Change management processes should include creative marketing to enable communication between changing audiences, as well as deep social understanding about leadership styles and group dynamics.

  7. Operational efficiency - Wikipedia

    en.wikipedia.org/wiki/Operational_efficiency

    It can be operationally efficient to increase cost - as long as the output is increasing more. One example of a same for less alternative is when a manufacturing company reduces its total personnel (and thereby personnel cost) while still producing the same volume of goods. This can e.g. be achieved through centralization, automation or ...

  8. Coordinated management of meaning - Wikipedia

    en.wikipedia.org/wiki/Coordinated_management_of...

    The level of praxis is fundamental in this recursive process in that communication is a primary social process". [8] CMM concepts and models are best understood as providing tools for naming aspects of performance. To date, CMM has found greater acceptance among practitioners than among scholars.

  9. Cost engineering - Wikipedia

    en.wikipedia.org/wiki/Cost_engineering

    Cost engineering is "the engineering practice devoted to the management of project cost, involving such activities as estimating, cost control, cost forecasting, investment appraisal and risk analysis". [1] "Cost Engineers budget, plan and monitor investment projects.