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Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention. In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1]
Object-based attention refers to the relationship between an ‘object’ representation and a person’s visually stimulated, selective attention, as opposed to a relationship involving either a spatial or a feature representation; although these types of selective attention are not necessarily mutually exclusive. [1]
Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It solely relies on vision.
Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience.
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Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties.
Scott Berinato combines these questions to give four types of visual communication that each have their own goals. [61] These four types of visual communication are as follows; idea illustration (conceptual & declarative). [61] Used to teach, explain and/or simply concepts. For example, organisation charts and decision trees.