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There are 2 types of DSP: Full-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the DSP platform. Self-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the agency/advertiser.
Data management platform. A data management platform ( DMP) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. They may use big data and artificial intelligence algorithms to process and ...
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other ...
Real-time bidding. Real-time bidding ( RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher ...
A supply-side platform ( SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. [1] Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of ...
AppNexus Inc. Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud -based software platform that enables and optimizes programmatic online advertising. [1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and ...
In an email to campaign staff obtained by NBC News, the two campaign leaders said, “moving forward, we will be using emails and all staff calls more frequently to make sure you all have the ...
A campaign manager, campaign chairman, or campaign director is an individual whose role is to coordinate a political campaign 's spending, broad tactics, and hiring. [1] They lead operations such as fundraising, advertising, polling, getting out the vote (with direct contact to the public), and other activities supporting the effort, directly.