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There are 2 types of DSP: Full-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the DSP platform. Self-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the agency/advertiser.
Real-time bidding. Real-time bidding ( RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher ...
A supply-side platform ( SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. [1] Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of ...
Data management platform. A data management platform ( DMP) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. They may use big data and artificial intelligence algorithms to process and ...
Advertising network. An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that ...
Other states that provide public funding for state campaigns, such as Arizona and New York, limit use of the money to the candidate's own campaign. New York has specific language that bans ...
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other ...
Cost per mille ( CPM ), also called cost per thousand ( CPT) (in Latin, French and Italian, mille means one thousand ), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [1] Radio, television, newspaper, magazine, out-of-home advertising, and online ...