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Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing. [1] [2] The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue. [3] [4] [5]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Endurance International Group, Inc. (EIG), previously named BizLand, now part of Newfold Digital, was an IT services company specializing in web hosting. The company was founded in 1997 and headquartered in Burlington, Massachusetts, USA. [1] In 2021 Endurance International Group merged with Web.com forming a new
The company had over 1,100 employees at the time. [13] In April 1999, the company had an IPO which raised $48 million at $16 per share. [8] In fall 1999, Razorfish acquired International Integration, Inc. (I-Cube), [14] a Boston-based company founded by Yannis Doganis, Madhav Anand, and Edouard (Eddie) Aslanian, its largest deal to date. The ...
Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]
SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. [25] Some of the latest theoretical advances include search engine marketing management (SEMM).
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