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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
In the year 2000, some examples of the casual women's and girl's fashion trends were oversized sunglasses, mini shoulder handbags/purses, [21] aviator sunglasses, [19] oversized hoop earrings, [14] jeans worn in various ways [21] (such as mid-rise, boot-cut, fabric accents down the sides, fabric accents sewn into the flares, lace-up sides and ...
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According to the Los Angeles Times, the Mid Wilshire area abode was purchased by the creator of the Ed Hardy brand in 2007 for $2.695 million. Since then, Audigier sold his design company for $62 ...
Madonna's target for the brand was women in the age range of 27–50. [15] In an interview with Women's Wear Daily, Madonna stated her inspiration behind the name Truth or Dare: "Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help ...