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2. Mission Statement: Window to a Company's Soul - AOL

   www.aol.com/news/2012-06-19-mission-statement...

   The importance of mission statements I'll get back to that company's mission statement in a second, but first, let's focus on why mission statements are so important. Lots of people think ...

3. How To Create a Mission Statement for Your Business - AOL

   www.aol.com/create-mission-statement-business...

   While it's not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization's purpose and values to all ...

4. Business model canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

5. Mission statement - Wikipedia

   en.wikipedia.org/wiki/Mission_statement

   It is important that a mission statement is not confused with a vision statement. [citation needed] As discussed earlier, the main purpose of a mission statement is to get across the ambitions of an organisation in a short and simple fashion; it is not necessary to go into detail for the mission statement which is evident in examples given. The ...

6. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

7. Business model - Wikipedia

   en.wikipedia.org/wiki/Business_model

   The following examples provide an overview for various business model types that have been in discussion since the invention of term business model: Bricks and clicks business model Business model by which a company integrates both offline and online presences. One example of the bricks-and-clicks model is when a chain of stores allows the user ...