Search results
Results from the WOW.Com Content Network
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Various techniques exist for speakers to gain audience support. Speakers can demand action from the audience, use inclusive language like 'we' and 'us' to create unity between the speaker and the audience, and choose words with strong connotations to intensify a message's impact. [10]
negotiate the social relationship between the speaker and the audience. Therefore, language functions at these two levels at all times. For example, a common-place statement such as "If you could pass the salt, that would be great" functions both as a request (though formally not a request) and as a means of being polite or non-offensive ...
According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Speaker Production Effort invested in producing a message varies depending on the medium of communication. Speaker Reception Listening is generally easier than reading. Addressee Understanding Costs are higher the more often that the addressee has to formulate the appropriate context of the conversation. Addressee Start-up
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.