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  2. AD–AS model - Wikipedia

    en.wikipedia.org/wiki/AD–AS_model

    The AD–AS or aggregate demand–aggregate supply model (also known as the aggregate supply–aggregate demand or AS–AD model) is a widely used macroeconomic model that explains short-run and long-run economic changes through the relationship of aggregate demand (AD) and aggregate supply (AS) in a diagram.

  3. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    This means that consumers' affective response to an ad influences their propensity to accept the ad claims related to the brand. That is, the more favorable feeling toward the ad the consumers have, the more ad claims they remember. Therefore, the relationship between Aad and Cb can be assumed. [7] Model 3. The reciprocal mediation hypothesis (RMH)

  4. Macroeconomics - Wikipedia

    en.wikipedia.org/wiki/Macroeconomics

    A traditional AD–AS diagram showing a shift in AD, and the AS curve becoming inelastic beyond potential output. The AD–AS model is a common textbook model for explaining the macroeconomy. [53] The original version of the model shows the price level and level of real output given the equilibrium in aggregate demand and aggregate supply.

  5. Aggregate supply - Wikipedia

    en.wikipedia.org/wiki/Aggregate_supply

    The LRAS is shown as perfectly vertical, reflecting economists' belief that changes in aggregate demand (AD) have an only temporary change on the economy's total output. Medium run aggregate supply (MRAS) — As an interim between SRAS and LRAS, the MRAS form slopes upward and reflects when capital, as well as labor usage, can change.

  6. Ad Valorem Tax: Definition, Uses and Examples - AOL

    www.aol.com/finance/ad-valorem-tax-definition...

    SmartAsset: Ad Valorem Tax Definition, Uses and Examples In the United States, the federal government rarely uses ad valorem taxes. When it does so, they are most often applied as tariffs.

  7. Advertising adstock - Wikipedia

    en.wikipedia.org/wiki/Advertising_Adstock

    Adstock is a model of how the response to advertising builds and decays in consumer markets. Advertising tries to expand consumption in two ways; it both reminds and teaches. It reminds in-the-market consumers in order to influence their immediate brand choice and teaches them to increase brand awareness and salience, which makes it easier for ...

  8. IS–LM model - Wikipedia

    en.wikipedia.org/wiki/IS–LM_model

    A main example of this is the Aggregate Demand-Aggregate Supply model – the AD–AS model. [15] In the aggregate demand-aggregate supply model, each point on the aggregate demand curve is an outcome of the IS–LM model for aggregate demand Y based on a particular price level.

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