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In most cases, the terms business (simulation) game and management (simulation) game can be used interchangeably and there is no well-established difference between these two terms. Greenlaw et al. [ 11 ] determine a business game (or business simulation) as a sequential decision-making exercise structure around a model of a business operation ...
At the end of the simulation, the most successful team is the one that has the highest profit and market share. [2] The program is used for the annual seven-month-long Hewlett-Packard Global Business Challenge, run globally over the Internet. During the competition, Junior Achievement students and alumni between the ages of 14 and 22 make team ...
In business, training simulation [aka Simulation Training] is a virtual medium through which various types of skills can be acquired. [1] Training simulations can be used in a variety of genres; however they are most commonly [ 2 ] used in corporate situations to improve business awareness and management skills.
Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
It reflects a role-play simulation where several participants play with each other. The game represents a supply chain with a non-coordinated process where problems arise due to lack of information sharing. [1] This game outlines the importance of information sharing, supply chain management and collaboration throughout a supply chain process ...
Intopia (or INTOPIA) is a strategic management simulation tool in the form of a business game, and is used in a variety of undergraduate and graduate university courses.It is used to teach students the concepts of strategic management of multinational businesses in a simulated world of up to four "nations".
Often, the term "business simulation" is used with the same meaning. A business game is defined as "a game with a business environment that can lead to one or both of the following results: the training of players in business skills (hard and/or soft), or the evaluation of players' performances (quantitatively and/or qualitatively)". [1]
Project management simulation for training is an interactive learning activity, frequently practiced as a group exercise. The purpose of the simulation is to impart to students the competencies (i.e. knowledge, skills, and attitudes) that will ultimately improve their performance. [1]
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