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In recent years, YESCO has built an outdoor digital media (billboard) division of its business. [5] YESCO has approximately 1,000 employees, more than 40 offices, and operates three manufacturing plants featuring automated and custom equipment. Additional smaller manufacturing and service facilities are located in the United States and Canada.
Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada.
The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
The transit business and the billboard business merged in 2001 under the name Viacom Outdoor. Logo used from 2006–2014 The billboard division was originally two separate companies: National Advertising Company (also known as 3M National or National 3M), the outdoor advertising subsidiary of 3M ; and Gannett Outdoor, owned by the Gannett Company .
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
PHOTO: An outdoor patio is decorated for Christmas by Baker Design Group. (Baker Design Group) The natural decorations deliver a scaled-down look that can work both before and after Christmas Day.
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