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Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
A few gray and white hairs will blend in visually, but semi-permanent dye alone will not usually give the desired result where there is a lot of gray or white hair present. Sometimes a mixture of dyes is used while hair is greying: semi-permanent as a base color, with permanent highlights. Semi-permanent hair color cannot lighten hair. [23]
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