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Since Activia's launch, the Danone Group focused Activia communication on probiotics and health benefits. In 2010, Dannon partnered with actress Jamie Lee Curtis to promote Activia products. [27] These advertisements described Activia as "scientifically proven" to reduce irregularity.
Activia yogurt is so much more than a nostalgic choice. Sure, it contains everything you would expect from a dairy yogurt, like calcium, protein, probiotics and live and active cultures.
After working on several projects that kept her away from her family over the years, Jamie Lee Curtis revealed that she chose to work as a spokesperson for the yogurt brand Activia as a way to be ...
The Golden Globe winner was the Activia spokesperson for seven years. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways to ...
Danone S.A. (French pronunciation:) is a French multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Spain. [6] It is listed on Euronext Paris, where it is a component of the CAC 40 stock market index. Some of the company's products are branded Dannon in the United States. [7]
On 23 January 2008, a proposed class action was filed in California, accusing Danone Co. Inc. of false advertising in their marketing of yogurt containing probiotic bacteria (Danactive & Activia), alleging that the claimed health benefits have never been proven. [11] The company has denied this accusation. [12]
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