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A 2019 study of online political advertising conducted by a party in the 2016 Berlin state election campaign found that the online-ad campaign "increased the party's vote share by 0.7 percentage points" and that factual ads were more effective than emotional ads.
sign used during his 2024 presidential campaign before Trump selected JD Vance as his vice presidential running mate. Believe women – slogan used to encourage people to believe the testimony of women regarding violence and sexual assault; Build Back Better – name of the economic recovery plan put forward by the Joe Biden 2020 presidential ...
"It's Time to fix America" – a theme of the 1992 U.S. presidential campaign of Bill Clinton "Putting People first" – 1992 U.S. presidential campaign slogan of Bill Clinton " It's the economy, stupid " – originally intended for an internal audience, it became the de facto slogan for the Bill Clinton campaign
In politics, name recognition is the ability a voter has to identify a candidate's name due to a certain amount of previous exposure through various campaigning methods. It can be described as the awareness voters have about specific candidates resulting from various forms of campaign advertising.
One of the most historically effective and unprecedented uses of campaign advertising took place in Chile in 1988. [42] Chile's president, General Augusto Pinochet, who was notorious for ordering the torture and killing of political enemies, issued a referendum in which the Chilean people could vote "yes" or "no" on the continuation of his ...
The Drug Enforcement Administration (DEA) was created during his second term in 1973 to tackle both domestic drug use and the smuggling of illegal narcotics into America. The D.A.R.E. program began in 1983 (during the Reagan administration) and dovetailed with Nancy Reagan's campaign to educate children to "Just Say No" to drugs.
Upon release, the "Think different" Campaign proved to be an enormous success for Apple and TBWA\Chiat\Day. Critically acclaimed, the spot received numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America.
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.