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2. List of crowdsourcing projects - Wikipedia

   en.wikipedia.org/wiki/List_of_crowdsourcing_projects

   The winners in 2008 were a three-person team, Anna Gossen from Munich, her husband Niels Gossen, and her brother Sergey Bessonnitsyn, that created a business plan demonstrating how IP technology could be used to increase energy efficiency. More than 2,500 people from 104 countries entered the competition. The winning team won US$250,000. [16] [17]

3. List of advertising awards - Wikipedia

   en.wikipedia.org/wiki/List_of_advertising_awards

   These awards celebrate the best in video commercial advertising, recognizing the achievements of brands, agencies, and creative professionals. [7] United States: Jay Chiat Awards: 4A's (American Association of Advertising Agencies) Recognizes the best strategy in marketing, media, and advertising around the world

4. Blitz campaign - Wikipedia

   en.wikipedia.org/wiki/Blitz_campaign

   A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time.

5. Undertone (advertising company) - Wikipedia

   en.wikipedia.org/wiki/Undertone_(advertising...

   Undertone creates advertising campaigns across all screens and platforms, including interactive connected TV (CTV). Undertone product includes "cookieless" targeting technology called "Smart Optimization of Responsive Traits" SORT and "Uplift Collective," a publisher portfolio of minority, LGBTQIA+ and women publishers aimed at advancing social issues.

6. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Corporate image campaigns have been ...

7. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   The creative strategy explains how the advertising campaign will address the advertising objectives. [97] Developing the creative strategy typically begins by identifying the big idea (also known as the creative concept that will establish the intended product position in the minds of the customer. Another way of thinking about the creative ...