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Corporate entertainment describes private events held by corporations or businesses for their staff, clients or stakeholders. These events can be for large audiences such as conventions and conferences, or smaller events such as retreats, holiday parties or even private concerts .
Additionally, networking events and online platforms offer opportunities to show ones skills or an organizations capabilities and knowledge to a wider audience of potential employers, increasing overall visibility in the job market and business community. [4] Beyond career advancement, business networking builds brand awareness.
Credit for applying speed dating concepts to the corporate world has been attributed to Tom Jaffee, a founder of a speed-dating network. [6] In the United Kingdom, speed networking was introduced by Michael Piddock, future founder of event technology company Glisser, [7] to increase employee-to-employee connections in corporate events. [8]
Danny Chong/facebook.comCustomPhotoShootA tech meetup You've got a networking event approaching. Over the course of an hour or two you will have the opportunity to mix, mingle and make connections.
Event planner Wedding at a vineyard. Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...
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