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The name is derived from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888. [2]
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland. [1] [2] [3]
Since 1972, the Carr's biscuit factory has been part of United Biscuits, and the Carr's branded products are marketed in the US by Kellogg's.The factory today is known officially as McVitie's, but still known locally as Carr's.
McVities launched Cream Crackers and Fig Rolls in the Irish market in similar packaging. It was revealed that McVities were also making the same products under contract for Jacobs and had even designed Jacobs labels for them. [4] In May 2009, Jacobs ceased production of biscuits at its home in Tallaght, Dublin. [5]
In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits. [13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15]
I thought Annie's Organic Flaky Biscuits ($6.49), Trader Joe's Organic Biscuits ($3.99), and Immaculate Organic Biscuits ($7.39) ranked equally. All three had layers, a similar golden-brown crust ...
The company was listed on the London Stock Exchange as United Biscuits plc on 27 July 1948. [7] In 1972, United Biscuits acquired Carr's of Carlisle, makers of Table Water biscuits, from James Goldsmith's Cavenham Foods for £2.75 million. [8] Two years later, in 1974, it acquired the US-based Keebler Company for $53 million.
The commercial recipe for Hobnob biscuits was introduced by McVitie's in the UK in 1985. [5] A best seller, demand for the plain Hobnobs led to the introduction of a chocolate variant in 1987. [5] The biscuit is available in many varieties, including dark chocolate, chocolate orange, and Hobnob bars.