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New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
New Balance 99X Series is a series of athletic shoes produced by New Balance since the introduction of the first New Balance 990 in 1982. The shoes have been updated sporadically since the original 990, all models have used the 99X numbering format, and some model numbers have been reused throughout the years.
The popularity of 2000s era running shoes in the early 2020s helped motivate New Balance to re-release the 1906 in 2022. Similar to the relaunch of the New Balance 2002, the sole of the shoe was replaced with that of the New Balance 860v2 and given the name 1906R. A coincidence as the 1906 served as a design inspiration for the 2002. [4]
New Balance CEO Joe Preston told Yahoo Finance that the sneaker company had its best year ever in 2024, with global annual sales reaching $7.8 billion — a 20% increase from 2023.
New Balance 574 is a running shoe produced by New Balance.The shoe is synonymous with New Balance and is seen as the symbol for the company. It has been described as the "most New Balance shoe" due to the modest design and grey colorway along with its emphasis on comfortability and quality.
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