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Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
Ambivalent prejudice is a social psychological theory that states that, when people become aware that they have conflicting beliefs about an outgroup (a group of people that do not belong to an individual's own group), they experience an unpleasant mental feeling generally referred to as cognitive dissonance.
Of them, social psychologist Gordon Allport united early research in this vein under intergroup contact theory. In 1954, Allport published The Nature of Prejudice , in which he outlined the most widely cited form of the hypothesis. [ 1 ]
One problem with the notion that prejudice evolved because of a necessity to simplify social classifications because of limited brain capacity and at the same time can be mitigated through education is that the two contradict each other, the combination amounting to saying that the problem is a shortage of hardware and at the same time can be ...
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...
Integrated threat theory (ITT), also known as intergroup threat theory, [1] is a theory in psychology and sociology which attempts to describe the components of perceived threat that lead to prejudice between social groups. The theory applies to any social group that may feel threatened in some way, whether or not that social group is a ...
Allport's Scale of Prejudice goes from 1 to 5. Antilocution : Antilocution occurs when an in-group freely purports negative images of an out-group. [ 2 ] Hate speech is the extreme form of this stage. [ 3 ]
Aversive racism is a social scientific theory proposed by Samuel L. Gaertner & John F. Dovidio (1986), according to which negative evaluations of racial/ethnic minorities are realized by a persistent avoidance of interaction with other racial and ethnic groups.