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The Butterick Publishing Company was founded by Ebenezer Butterick to distribute the first graded sewing patterns. By 1867, it had released its first magazine, Ladies Quarterly of Broadway Fashions, followed by The Metropolitan in 1868. These magazines contained patterns and fashion news. [1]
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James J. Shapiro (1909–1995) founded the Simplicity Pattern Company in 1927 and was its first president. The company was based on an idea of his father's, Joseph M. Shapiro (1888 Russia – 1968 California), a magazine ad salesman. [1] [2] The company at one point was considered part of the NYSE Nifty Fifty stocks.
[1] [7] Originally released under the name Kimono Jacket, Gordy changed the name to the Haori in 2018 following cultural appropriation concerns raised by members of the online sewing community. Among them was educator Emi Ito who has called on a number of design companies to change imprecise design names that conflate distinct items of clothing ...
Women's magazines also carried sewing patterns, and continued to do so for much of the 20th century. This practice declined during the later decades of the 20th century, when ready-made clothing became a necessity as women joined the paid workforce in larger numbers, leaving them with less time to sew, if indeed they had an interest.
Demorest Paper Patterns were also advertised in other women's magazines at the time. [2] By the 20th century, sewing patterns were marketed for home dressmakers as well as professionals, and available in magazines, catalogs, and in shops. The commercial paper pattern industry had begun to be a major influence in the clothing industry. [2]
Both magazines offered fashion news and advice, as well as mail order services for Butterick's designs. In 1873, E. Butterick & Co. began publishing The Delineator, which, by the turn of the century, became the premiere women's fashion magazine in the US. Mrs. Butterick died in 1871.
Sew Fast Sew Easy was a corporation based in the Garment District in New York City, that is best known for sewing classes, sewing patterns and sewing books.It was founded in 1991 by Elissa K. Meyrich, a designer in New York City's garment district for over 26 years, an instructor at Parsons School of Design, and an author and contributing writer to sewing publications.
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