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Yahoo!, once one of the most popular web sites in the United States, is as of September 2021 a content sub-division of the namesake company Yahoo Inc., owned by Apollo Global Management (90%) and Verizon Communications (10%). It has offered a wide range of online sites and services since its inception in 1994, a majority of which are now defunct.
Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] [5] is an American web services provider. It is headquartered in Sunnyvale, California, and operated by the namesake company Yahoo! Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon.
In the late 1990s, Yahoo!, MSN, Lycos, Excite, and other web portals were growing rapidly. Web portal providers moved to acquire companies to expand their range of services, generally with the goal of increasing the time each user stays within the portal. On March 8, 1997, Yahoo! acquired online communications company Four11.
Yahoo grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo added a web portal. By 1998, Yahoo was the most popular starting point for web users [31] and the human-edited Yahoo Directory the most popular search engine. [24] It also made many high-profile acquisitions.
Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. As of April 2008, the company's largest acquisition is the purchase of Broadcast.com , an Internet radio company, for $5.7 billion, making Broadcast.com co-founder Mark Cuban a billionaire.
Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand.
The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.
In 1996, AltaVista became the exclusive provider of search results for Yahoo!. In 1998, Digital was sold to Compaq, and in 1999, Compaq redesigned AltaVista as a Web portal, hoping to compete with Yahoo!. Under CEO Rod Schrock, AltaVista abandoned its streamlined search page and focused on adding features such as shopping and free e-mail. [18]