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Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).
Borland purchased the DataPivot technology in 1992 and implemented it in their own spreadsheet application, Quattro Pro. In 1993 the Microsoft Windows version of Improv appeared. Early in 1994 Microsoft Excel 5 [4] brought a new functionality called a "PivotTable" to market. Microsoft further improved this feature in later versions of Excel:
The estimation approaches based on functionality-based size measures, e.g., function points, is also based on research conducted in the 1970s and 1980s, but are re-calibrated with modified size measures and different counting approaches, such as the use case points [11] or object points and COSMIC Function Points in the 1990s.
A spreadsheet's concatenation ("&") function can be used to assemble complex text strings in a single cell (in this example, XML code for an SVG "circle" element). This concatenation is a variation of the chaining of formulas, for which spreadsheets are commonly used. The ability to chain formulas together is what gives a spreadsheet its power.
All superlative indices produce similar results and are generally the favored formulas for calculating price indices. [14] A superlative index is defined technically as "an index that is exact for a flexible functional form that can provide a second-order approximation to other twice-differentiable functions around the same point."
The method aims to guide businesses on how to best price a product or service. The EVC process enables businesses to capture more value than a traditional cost-plus pricing strategy. Companies can leverage the method to estimate the value a customer derives from purchasing a product or service.
In commodities transactions, formula pricing is an arrangement where a buyer and seller agree in advance on the price to be paid for a product delivered in the future, based upon a pre-determined calculation. For example, a packer might agree to pay a hog producer the average cash market price on the day the hogs will be delivered, plus a 2 ...
Target costing is defined as "a disciplined process for determining and achieving a full-stream cost at which a proposed product with specified functionality, performance, and quality must be produced in order to generate the desired profitability at the product’s anticipated selling price over a specified period of time in the future."