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In 1996, for the first time, speakers at the Democratic National Convention, held at the United Center in Chicago, Illinois, used a four-teleprompter system: as can be seen at another convention in image (A), the first three prompters are placed to the left, right and in front of the speaker, the latter embedded within the speaker's lectern ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Audience immersion is a storytelling technique which attempts to make the audience feel as though they are a part of the story or performance, a state which may be referred to as "transportation" into the narrative, permitting high levels of suspension of disbelief. [1]
This is one of the reasons why mass communication providers often conduct audience research. This way, they can obtain vital information about their target audience so they can formulate their messages accordingly. [42] Schramm's model of mass communication. The blue area is the mass audience.
Various techniques exist for speakers to gain audience support. Speakers can demand action from the audience, use inclusive language like 'we' and 'us' to create unity between the speaker and the audience, and choose words with strong connotations to intensify a message's impact. [10]
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