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By contrast, a bold font weight makes letters of a text thicker than the surrounding text. [2] Bold strongly stands out from regular text, and is often used to highlight keywords important to the text's content. For example, printed dictionaries often use boldface for their keywords, and the names of entries can conventionally be marked in bold ...
Reverse-contrast "Italian" type in an 1828 specimen book by the George Bruce company of New York. [1] Shown below it is a "fat face" design, a type also popular in early 19th century printing. [2] [3] Both typefaces are very bold, but the fat face's thick lines are the verticals as normal and the Italian's are the horizontals. [a]
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
An example of regular (top) and reversing (bottom) text. Reversing type (also reversing, knocking-out, reversed type) is a method of typographic printing with black or colored inks, in which the entire surface is printed, except for text elements. [1]
The design of a legible text-based typeface remains one of the most challenging assignments in graphic design. The even visual quality of the reading material being of paramount importance, each drawn character (called a glyph) must be even in appearance with every other glyph regardless of order or sequence.
Reverse-contrast typefaces that invert the contrast of conventional writing, with the horizontals made thicker than the verticals. [38] [39] Lettering made to suggest an aesthetic, such as modernism, the natural world, or another genre of lettering. Examples of the latter include use of stencil or embossing tape fonts to suggest an industrial ...
A revolving type case for wooden type in China, an illustration shown in a book published in 1313 by Wang Zhen Korean movable type from 1377 used for the Jikji. Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography.
Flat design is a style of interface design emphasizing minimalist use of simple elements, typography, and flat colors. [1] Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable.