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Notably, King have gotten a United States trademark on the word "Candy" in the area of video games to protect clones and player confusion for their game Candy Crush Saga. They have also sought to block the use of the word "Saga" in the trademark filing of The Banner Saga for similar reasons, despite the games having no common elements. [63]
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
A month after the debut of Konami's Scramble, Omni began marketing a nearly identical game with the same name on their arcade cabinets, leading Stern to sue Omni for copyright and trademark infringement. Omni counter-sued for trademark infringement, showing that they had ordered arcade nameplates for their version of Scramble in December 1980 ...
PC Master Race (PCMR), or in its original phrasing Glorious PC Gaming Master Race, is an internet meme, subculture and a tongue-in-cheek term used within video game culture to describe the grandiosity and god complex associated with PC gamers when comparing themselves to console gamers.
Multiple slogans were used to promote the newest model of the DS family, the Nintendo 3DS. The first slogan was "Take a Look Inside" [45] which highlighted the system's 3D gameplay. In May 2016, after Nintendo reduced the price of the Nintendo 2DS, a new slogan, "There's No Play Like It," and accompanying logo was featured. [46]
The video game crash of 1983 badly hurt the market for video game magazines in North America. Computer Gaming World (CGW) reported in a 1987 article that there were eighteen color magazines covering computer games before the crash but by 1984 CGW was the only surviving magazine in the region. [6]
Do not capitalize the word the in a trademark (see WP:Manual of Style/Capital letters § Institutions, and § Capitalization of The) regardless how the name is styled in logos and the like, except at the beginning of a sentence. [c] Titles of published works do have an initial The capitalized; bands and the like do not. Rarely, an exception may ...
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