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The store was begun by Huey John Wilson in 1947 as a jewelry vendor in Baton Rouge, Louisiana. Ten years later, Wilson opened his first catalog showroom. By 1982, Wilson's was the third-largest catalog showroom chain in the United States. [1] At its peak, it had 80 stores in 12 states.
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
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The Center for Environmental Health found that 26 retailers and suppliers, including Forever 21, had been selling jewelry containing cadmium, a toxic metal. [15] That September, a settlement payment of $1.03 million and a 0.03% limit on cadmium in jewelry was the result. [ 15 ]
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