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  2. Catchword (company) - Wikipedia

    en.wikipedia.org/wiki/Catchword_(company)

    The company also runs the online site PopNamer, featuring name games in which the general public submits name ideas for trends, social phenomena and existing products and companies. [ 10 ] [ 11 ] Catchword also operates The Catchword Accelerator, a marketplace for brandable domain names.

  3. Legal advertising - Wikipedia

    en.wikipedia.org/wiki/Legal_advertising

    The National Association of Law Firm Marketing Administrators was formed in 1986, and it was later rebranded as the Legal Marketing Association (LMA). [12] From the mid-1980s on, many U.S. law firms began creating ads and increasing their marketing presence, using newsletters, billboards, newspapers, and so on.

  4. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional) , the distribution of merchandise with a brand name or symbol imprinted Brand management , the application of marketing techniques to a specific product, product line, or brand

  5. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    According to the iceberg model, 80% of the impact is hidden. The level of impact of changing a brand depends on the degree to which the brand is changed. There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal ...

  6. List of legal awards - Wikipedia

    en.wikipedia.org/wiki/List_of_legal_awards

    Recognizes leading attorneys and law firms across the United States for their commitment to legal excellence and client service. Through a selective process, which takes into account professional achievements, peer evaluations, and client satisfaction, honorees are distinguished as top performers in their field.

  7. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    Common law trademark rights are acquired automatically when a business uses a name or logo in commerce, and are enforceable in state courts. Marks registered with the U.S. Patent and Trademark Office are given a higher degree of protection in federal courts than unregistered marks—both registered and unregistered trademarks are granted some ...

  8. Davis Polk - Wikipedia

    en.wikipedia.org/wiki/Davis_Polk

    Davis Polk traces its origin to a one-man practice in Manhattan opened by a 21-year-old lawyer, Francis N. Bangs.The firm changed its name several times to account for new partners, using names such as Bangs & Stetson; Bangs, Stetson, Tracey & MacVeagh,, Stetson, Jennings & Russell, and Davis, Polk, Wardwell, Gardiner & Reed. [2]

  9. Cravath, Swaine & Moore - Wikipedia

    en.wikipedia.org/wiki/Cravath,_Swaine_&_Moore

    His name was added to the firm name in 1901 and, in 1944, after a series of name changes, the Cravath, Swaine & Moore name was established and has not been altered since. Cravath has represented noted American inventors Samuel F.B. Morse , in the late 1840s; Cyrus McCormick , Elias Howe , and Charles Goodyear in the 1850s; and George ...

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