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Minority influence takes place when a majority is influenced to accept the beliefs or behaviors of a minority. Minority influence can be affected by the sizes of majority and minority groups, the level of consistency of the minority group, and situational factors (such as the affluence or social importance of the minority). [6]
Authority bias is the tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion. [1] An individual is more influenced by the opinion of this authority figure, believing their views to be more credible, and hence place greater emphasis on the authority figure's viewpoint and are more likely to obey them.
Society is a multifaceted concept that is shaped and influenced by a wide range of different things, including human behaviors, attitudes, and ideas. The culture, morals, and beliefs of others as well as the general direction and trajectory of the society can all be influenced and shaped by an individual's activities. [1]
The actions or thoughts of others create social influences that change an individual. Examples of social influence can be seen in socialization and peer pressure, which can affect a person's behavior, thinking about one's self, and subsequent acceptance or rejection of how other people attempt to influence the individual.
According to research, another trait we find attractive in others has to do with our names.
Individuals' perceptions and behaviors can be influenced by the implicit stereotypes they hold, even if they are unaware/unintentionally hold such stereotypes. Implicit bias is an aspect of implicit social cognition : the phenomenon that perceptions, attitudes, and stereotypes operate without conscious intention.
the respondent may be influenced by the fact that controlled substances, including the more commonly used marijuana, are generally illegal. Respondents may feel pressured to deny any drug use or rationalize it, e.g. "I only smoke marijuana when my friends are around." The bias can also influence reports of number of sexual partners.
Behavioral finance [74] is the study of the influence of psychology on the behavior of investors or financial analysts. It assumes that investors are not always rational , have limits to their self-control and are influenced by their own biases . [ 75 ]