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"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
The sales and exposure that Bo’s campaign generated helped Nike seize control of the cross-trainer market and wrest the industry’s No. 1 slot back from Reebok.
In 1989 and 1990, Jackson's name became known beyond just sports through the "Bo Knows" advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson. [1] A 1991 hip injury ended his football career, and his baseball career ended in 1994.
David Franklin Kennedy (May 31, 1939 – October 10, 2021) [1] was an American advertising executive who co-founded Wieden+Kennedy (W+K). Some of his most popular campaigns included the "Just Do It", "Bo Knows", and the "Mars and Mike" campaigns for Nike, Inc.
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With 1:13 remaining, Auburn faced a third-and-1, and so the call went out: Bo Over The Top, one more time. Again, Jackson took the handoff. Again, he stopped and planted his feet.
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