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The branding iron consisted of an iron rod with a simple symbol or mark which was heated in a fire. After the branding iron turned red-hot, the cowhand pressed the branding iron against the hide of the cow. The unique brand meant that cattle owned by multiple owners could then graze freely together on the commons or open range.
Human branding or stigmatizing is the process by which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person, with the intention of the resulting scar making it permanent. This is performed using a hot or very cold branding iron.
Freeze branding requires longer periods of contact of up to one minute to create successful brands. Despite requiring a deviation from room temperature less than half that seen in hot branding, taking the branding iron to its cryogenic working temperature is a far more involved and time consuming process than that used in hot-iron branding.
A young steer is being branded with an electric branding iron and cut to make an earmark. Branding calves in Colorado, c. 1900. Photochrom print Hot iron horse branding, Spain Modern portable table calf branding cradle, NSW, Australia A stud Merino ram that has been branded on his horn. Livestock branding is a technique for marking livestock so ...
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Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
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