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Lego Icons (formerly known as Lego Creator Expert and stylized as LEGO Icons) is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques.
Bionicle (stylized all caps) is a line of Lego construction toys marketed primarily towards 8-to-16-year-olds. The line was launched in 2001, originally as a subsidiary of Lego's Technic series. Over the following decade, it became one of the company's biggest-selling properties, turning into a franchise and subsequently becoming one of the ...
For children 4 years old or more Lego 2006–2008 Lego Dacta: Education: Duplo; Technic; Lego 1960–2003 Lego DC Super Hero Girls: DC Super Hero Girls: DC and Warner Bros. Animation: 2016-2018 Lego Factory / Lego Design byME: Service that allowed fans to design their Lego sets on a program, and then order the set from Lego Lego 2005–2008 (as ...
In 2020, Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish toymaker.
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
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