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  2. Pepsi Generation - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Generation

    In January 1997, Pepsi announced its new global marketing campaign under the "GeneratioNext" slogan, [5] a continuation of the "Pepsi Generation" advertisement theme. The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the ...

  3. Alan Pottasch - Wikipedia

    en.wikipedia.org/wiki/Alan_Pottasch

    Pottasch's "Pepsi Generation" marketing campaign has been called groundbreaking because it focused on the "attributes" of the consumers buying Pepsi's products (sometimes called "selling a way of life"), not just attributes of the product itself, such as price or taste. [1] This was a very uncommon marketing strategy for a company in the early ...

  4. Category:PepsiCo advertising campaigns - Wikipedia

    en.wikipedia.org/wiki/Category:PepsiCo...

    Pages in category "PepsiCo advertising campaigns" ... Pepsi Cool Cans; Pepsi Invaders; Pepsi Number Fever; Pepsi Stuff; Pepsiman (video game) PilkandCookies; S.

  5. How Pepsi Won New Customers with Community Grants - AOL

    www.aol.com/news/2010-12-20-how-pepsi-won-new...

    While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving. To do ...

  6. Pepsi, challenged: A bad campaign from a marketer big ... - AOL

    www.aol.com/2009/10/14/pepsi-challenged-a-bad...

    Chalk it up as a Pepsi challenge for the digital age: how to overcome a viral-marketing campaign gone bad. PepsiCo (PEP), the world's second-largest soda maker, is coming under fire for an edgy ...

  7. Megan Thee Stallion Stars in Pepsi Ad with NFL Stars ... - AOL

    www.aol.com/megan-thee-stallion-stars-pepsi...

    Megan Thee Stallion feels like she has just finally made it.. The rapper, 29, stars in a new campaign for Pepsi, titled "Make Your Gameday Epic," ahead of the 2024-2025 NFL season.. In it, the ...

  8. Live for Now - Wikipedia

    en.wikipedia.org/wiki/Live_for_Now

    Initially, Pepsi stated, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey". [15] According to marketing expert Mike Jackson, part of the problem was that Pepsi did not have a history of promoting social justice causes. [16]

  9. Pepsi Challenge - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Challenge

    The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, ...