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In January 1997, Pepsi announced its new global marketing campaign under the "GeneratioNext" slogan, [5] a continuation of the "Pepsi Generation" advertisement theme. The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the ...
Pottasch's "Pepsi Generation" marketing campaign has been called groundbreaking because it focused on the "attributes" of the consumers buying Pepsi's products (sometimes called "selling a way of life"), not just attributes of the product itself, such as price or taste. [1] This was a very uncommon marketing strategy for a company in the early ...
Pages in category "PepsiCo advertising campaigns" ... Pepsi Cool Cans; Pepsi Invaders; Pepsi Number Fever; Pepsi Stuff; Pepsiman (video game) PilkandCookies; S.
While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving. To do ...
Chalk it up as a Pepsi challenge for the digital age: how to overcome a viral-marketing campaign gone bad. PepsiCo (PEP), the world's second-largest soda maker, is coming under fire for an edgy ...
Megan Thee Stallion feels like she has just finally made it.. The rapper, 29, stars in a new campaign for Pepsi, titled "Make Your Gameday Epic," ahead of the 2024-2025 NFL season.. In it, the ...
Initially, Pepsi stated, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey". [15] According to marketing expert Mike Jackson, part of the problem was that Pepsi did not have a history of promoting social justice causes. [16]
The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, ...