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MATASA was among those surviving the cigar bust of the late 1990s. The company suffered an additional hit towards the end of the 1990s when Romeo y Julieta ended its manufacturing relationship with the firm. [1] In 1998, Manolo Quesada's father, Manuel Senior, who had been running the company's leaf brokerage business, died.
The Romeo y Julieta marque was established in 1875 by Inocencio Alvarez and Manin García. The brand is the Spanish name for Shakespeare 's famous tragedy, Romeo and Juliet . Between 1885 and 1900, the brand won numerous awards at different tasting exhibitions (as still evidenced by the gold medals on the brand's logo).
Cuban cigar brands and brand names are among the most recognized and prestigious in the world. [19] Among them are Cohiba, Montecristo, Partagás, H. Upmann, La Gloria Cubana, Hoyo de Monterrey, Punch, and Romeo y Julieta.
In 1963, these firms merged to become "Hunters & Frankau", which today is the sole importer and distributor of all Cuban cigars in the UK. Through the efforts of the Alfred Dunhill company, the Montecristo brand became incredibly popular worldwide and to this day accounts for roughly one-quarter of Habanos SA's worldwide cigar sales, making it ...
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Romeo y Julieta: Altadis: Cuba: 1999; 25 years ago () [citation needed] Roth-Händle: Reemtsma: German Empire: 1897; 127 years ago () Rothmans: Philip Morris International British American Tobacco: United Kingdom [citation needed] Royal ITC Limited: India [19] Russky Stil (Русский Стиль) Japan Tobacco International: Russia [48] Saat
Display of various cigar cases with prices in a cigar store in Amsterdam, Netherlands The prevalence of cigar smoking varies depending on location, historical period, and population surveyed. The United States is the top consuming country by total sales by a considerable margin, [ clarification needed ] followed by Germany and the United Kingdom .
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