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The Hirohata Merc is a 1950s lead sled [1] custom car, often called "the most famous custom of the classic era". [2] [3] Setting a style and an attitude, it had a "momentous effect" on custom car builders, [4] appeared in several magazines at the time [5] and has reappeared numerous times since, earning an honorable mention on Rod & Custom ' s "Twenty Best of All Time" list in 1991. [5]
The Mercury Custom is an automobile which was produced by Mercury for the 1952 through 1956 model years. [ 2 ] [ 1 ] The Custom was introduced as the base model series in the 1952 Mercury range, replacing the original Mercury Eight that introduced the all-new Mercury marque. [ 2 ]
A custom car that originated as a 1951 Mercury Eight. [51] [52] 1963 Chevrolet Corvette: $1.5 million Schaumburg, 2013 A customized vehicle once owned by General Motors executive Harley Earl. [53] [54] [55] 1963 Pontiac Catalina: $530,000 Indianapolis, 2014 One of 14 built by Pontiac for drag racing. [56] 1964 Ford GT40 prototype $7 million ...
1951 3 Mid-range full-size car M series: 1949 ... Custom: 1952 1956 1 ... Mercury XM-Turnpike Cruiser (1956) References
The Mercury Eight is an automobile that was produced by the American manufacturer Ford Motor Company under their now defunct division Mercury between 1939 and 1951. The debut model line of the Mercury division, Ford positioned the full-size Mercury Eight between the Ford Deluxe (later Custom) model lines and the Lincoln.
For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
In 1951, the Barris Brothers designed and built the Hirohata Merc as a customer order based on Sam Barris's own custom car. The Hirohata Merc was shown at the 1952 General Motors Motorama auto show and was so popular, it overshadowed the best work of Detroit's top designers.
The Mercury Monterey is a series of full-size cars that were manufactured and marketed by the Mercury division of Ford from 1950 to 1974. Deriving its name from Monterey Bay, the initial Mercury Monterey served as the top-of-the-line two-door sedan model for 1950 and 1951 to compete with the hardtop models of Oldsmobile and Buick.
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