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Rapala (/ ˈ r æ p ə l ɑː / RAP-ə-lah) [1] is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. [2]
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A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...
The industry has three principal sectors that include recreational, subsistence or traditional, and commercial fishing. [1] [6]The commercial sector comprises enterprises and individuals associated with wild-catch or aquaculture resources and the various transformations of those resources into products for sale.
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Mustad & Søn AS factory in Gjøvik, Norway. Mustad Fishing (O. Mustad & Søn A.S.) is a Norwegian company that manufactures and sells fishing tackle and accessories since 1877.
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